Episode 145
The Water Nerd, John Atlee
How someone goes from selling suits to running a successful water treatment company? John Atlee did just that, and his journey is anything but typical.
When John took a chance on a job at Water Doctors, he had no idea it would turn into his lifelong career. Fast-forward to today, and he owns the company, turning his passion for clean water into a thriving business. But his success didn’t come without challenges—hiring the right team, navigating generational differences, and making sure his employees actually want to stick around.
In this episode, we dig into what it takes to build a strong team in the trades. John shares how he's bridging the gap between seasoned pros and the next generation, why a simple perk like on-site chiropractic care keeps his crew happy, and how he keeps leadership real—no corporate fluff, just honest conversations and solid work.
And if you think trade jobs aren’t for today’s workforce, John’s here to prove otherwise. With high school partnerships, tech advancements, and hands-on training, the industry is shifting, and he’s right in the middle of it. Whether you're a business owner, a young tradesperson, or just curious about what really goes into keeping your water clean, this one’s for you.
Highlights:
- How John went from architecture to water treatment and never looked back.
- The hiring challenges that come with balancing old-school experience and new-school ambition.
- Why hands-on training and leadership matter more than a fancy resume.
- How Water Doctors keeps employees happy and reduces turnover.
- What the future of the trades looks like—and how to fix the five-out, two-in hiring gap.
🚨 Big News! 🚨
We just launched a brand-new website and community for all things Blue Collar BS! If you’re in the trades or run a blue-collar business, you don’t want to miss this. Head to BlueCollarBS.com to check it out, join the BS’ers community, and get access to exclusive resources, conversations, and more. Let’s build this thing together!
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Transcript
Welcome back to BlueCallerBS, Brad. How you doing today, my friend?
Brad Herda (:I am fantastic sir, how are you?
Steve Doyle (:doing really great on this wonderful Friday afternoon. How's the weather over there?
Brad Herda (:Today is cool, but we've got the second summer coming or third summer, whatever we want to call it later this week or next week and two weeks and then it'll probably snow.
Steve Doyle (:Yup.
Steve Doyle (:I'm looking forward to the snow. Love me some snow. Let's bring it on. Just bring it. No, bring it the better the more the better the sooner the faster gets here. Hell yeah. Hell's got for that.
Brad Herda (:Snow has come.
Perfect. I am not. could wait till November. That'd be great.
Steve Doyle (:pig pulling it went. Yeah, we were we were pig pulling 200 pounds of pig and it was delicious. So it was.
Brad Herda (:Awesome. Did everybody else enjoy it too that you were doing it for?
Steve Doyle (:Yes, so we was we smoked for for a day. Actually, it was a three day smoke that we did it for. So it was it was tasty. Every day was tasty. So yeah, it was it was it's good times. It's good times. We love some smoked meat. So who do we got on the show today, Brad?
Brad Herda (:Awesome. Well, congrats.
Brad Herda (:part of your community. Who do we have on our show today? Well, we have a gentleman that I met probably seven or eight years ago at the Mott Metropolitan Builder Association. His name is John Atley. he has a bachelor of science degree from Carroll university for those, well, technically it's Carol college. You were a Carol college grad, not a Carol university gauge for those that are on the area that are sensitive to that. with a solid foundation architecture.
the company water doctors in: Steve Doyle (:You
Brad Herda (:home building association. He's connected all over the place. He loves his bourbon. He loves his two fingers of coffee. He's got dogs. got, he gets into everything. And I am just grateful that he decided to be on the show with us. Mr. John Atlee. Welcome to blue collar BS.
John Atlee - Water Doctors (:Thank so much for having me you guys. This is going to be a lot of fun today. First off, how did I become the redheaded stepchild and not get invited for this pulled pork? I mean what the hell? Come on!
Steve Doyle (:that
Steve Doyle (:Well, well, I mean, it is we do we do it for community service and it's it's just a little outside the Milwaukee area, just a little.
Brad Herda (:I wasn't invited either, I just know about it. It's a community service thing that he does.
John Atlee - Water Doctors (:Like, I mean, when you say a little outside of Milwaukee area, what, 200 miles?
Brad Herda (:Detroit.
Steve Doyle (:Just round Lake Michigan. Just keep on going over to Lake Huron and you'll get close. But we however.
John Atlee - Water Doctors (:Okay, all right, fine. I mean.
Brad Herda (:However, it's probably only an hour and a half if you can get Krieger to fly you there.
John Atlee - Water Doctors (:I mean, my brain was already going there. How about a small private plane gets me over there pretty quickly? know, some good pulled pork for lunch? That would have been an easy flight. I could have talked somebody into that.
Steve Doyle (:you
Steve Doyle (:It does, it'll take about 45 minutes. 45 minutes. Yep. There you go. We can do that. Or, you know, we could tow the smoker. It does have wheels.
John Atlee - Water Doctors (:I'm so you throw a pig on it, start your ass walking or driving this way. And, you know, by Monday we'll have, we'll have pig here. I.
Steve Doyle (:Yeah, we would and it would be done by then. So it'd be very tasty. So before we go too far down this rabbit hole, and I forget, because we're gonna get real close to me forgetting. John, which generation do you fit in with or identify with? All right.
John Atlee - Water Doctors (:See?
John Atlee - Water Doctors (:Gen X. I would definitely fit into the Gen X role.
Brad Herda (:Firmly inside the hash marks, right?
John Atlee - Water Doctors (:I am definitely inside the hash marks. My upbringing, my parents were of the, you know, forties generation. So we were, I had older parents growing up. So I had definitely the firm hand or the, hey, there's a reason.
Steve Doyle (:Mm -hmm.
Brad Herda (:yet you're still a smartass.
John Atlee - Water Doctors (:TV would say, hey, it's 10 o 'clock. Do you know where your children are? Kind of a conversation. Don't speak unless spoken to was maybe something I might have heard once or twice.
Steve Doyle (:Mm
Steve Doyle (:Yep. Are you a generation of the wooden spoon survivor club?
John Atlee - Water Doctors (:I did have nuns for upbringing. I do know that it hurts more when the wooden spoon breaks than when it doesn't. The ruler was not a thing yet for me when I was in elementary school. So yeah. Yeah.
Steve Doyle (:Steve Doyle (05:09.289)
Yup.
Steve Doyle (:Mmm. Alright.
Brad Herda (:How about the map pointer with the rubber tip?
John Atlee - Water Doctors (:the math pointer with the rubber tip.
Brad Herda (:Map, the map, right? The pointer, the pointer, the pointer stick.
John Atlee - Water Doctors (:Yeah, yeah, the metal one that expands out and smacks your...
Brad Herda (:No, it was wood. Ours were wood with and they had a rubber tip on them and they hurt like an MRAFer.
John Atlee - Water Doctors (:No, it was the nuns carried spoons the nuns carried the wooden spoon Because it was a nice big flat round target to a crack right on your hand right on your knuckles. So yeah
Steve Doyle (:yeah, those were the worst.
Steve Doyle (:Yep.
Brad Herda (:So how did your passion for water come into play, John?
John Atlee - Water Doctors (:so originally going to college back in the day at Camp Carroll, Carroll College. I had been studying architecture originally when I was in high school at Arrowhead, did a lot of architectural classes there, went to Carroll when they had an architectural program and got partway into schooling there and then they cut the program on me after I finished all my prereqs.
ny before the economy bust in: Steve Doyle (:Ha
Steve Doyle (:there.
John Atlee - Water Doctors (:and ended up, a good friend of mine, we all have one of those families that researches everything to death and only buys the best stuff. He's a good friend of mine, he's a fraternity brother of mine, and he was picking up filters from water doctors for his reverse osmosis system and said, they've got a sign out there looking for a salesperson. And went in, interviewed, had some of the strangest interviews I've ever had, and was hired.
Steve Doyle (:Mm -hmm.
Steve Doyle (:you
John Atlee - Water Doctors (:and started there in sales and absolutely loved it. For those of you who have met Bob Richter, it would make sense as to why I had some of the strangest interviews. Loved the man to death, he's like father to me, but definitely a character. And enjoyed every minute of working for him, have had a blast. And after, about,
five years, six years into working for Water Doctors, I was sitting in a MBA meeting with a bunch of other business owners talking about what I wanted to do and said I would love to own Water Doctors and help Bob retire and got a great kind of reaction from some of my peers saying, absolutely, we think you can do it. You should push for it.
st of: Brad Herda (:Did it really ever end, John? Has it really ever ended?
John Atlee - Water Doctors (:It's been something that has been just a wonderful scenario for my wife and I, and we are truly blessed in the fact that we've been able to make this happen. And I truly appreciate all the help that Bob did for us to make that happen.
Brad Herda (:So this would be the clean plumbing trade that you're in, right? We'll call it the clean plumbing.
John Atlee - Water Doctors (:Yes. We are water treatment. I do not work on the shit stacks of the world. I'm not gonna touch somebody's toilet. We do water treatment, so iron filters, drinking water systems, chlorine removal, bacteria and pathogen protection, and a couple other little fancy things, and then water heaters. So we don't play in the other side. I never want...
Steve Doyle (:Mm
Steve Doyle (:Hmm.
John Atlee - Water Doctors (:one of my guys out there doing something that I don't want to do. I'm also a licensed plumber now. I don't want to work on somebody's toilet. I also never want one of my guys working in one house where they're working on a potential contamination issue where then they go to the next house and they're working on somebody's drinking water. So that's to me a giant red flag and that's why...
You want somebody specialized in water treatment, just doing water treatment. But then, I've also done a lot of fun things with the Metropolitan Builders Association over the years. I got to become a national delegate for them, so I get to do a lot of things with the National Association of Home Builders. And it's been a blast. So, keep myself busy.
Steve Doyle (:Mm.
Steve Doyle (:Yeah, so tell us in our audience what really sparked that interest in being, quote unquote, the water doctor, being the water nerd, if you will.
John Atlee - Water Doctors (:So, one of the polite words is I'm kind of anal retentive. I am very particular.
Brad Herda (:Hang on, hold on, back that up just a moment.
Steve Doyle (:Boop, boop, boop.
John Atlee - Water Doctors (:I'm sorry. yeah. Wait, All right. Hang on. on. Kind of. Kind of. No replay.
Steve Doyle (:You
Brad Herda (:So.
Brad Herda (:So kind of. you actually get a haircut today for the show?
John Atlee - Water Doctors (:I I did get a haircut today. Yes, I am particular about certain things, yes.
Brad Herda (:Right? Cause I saw him last night at an event and I'm like, okay, cool. And now he's, he's at somebody else's studio so we can make it look nice and be there for us. so, so kind of anal retentive is a understatement.
John Atlee - Water Doctors (:Yes, I am very particular in what I do and why I do it. And it led me in this career of being able to make sure that we are doing the right thing for our customers. Very early on, I started to figure out how I work. I want customer, company, self. If I take care of the customer the right way, the customer's gonna take care of the company, the company's gonna take care of me.
So that's kind of my weird working philosophy, but I do that correctly. I go in, I'm looking at education first. I want my people to know what we do, why we do it, what are the options out there, whether it's for us or not. I say it all the time, good, bad, or indifferent for me, I don't care. I want you to have that right information so that you can make the right decision for you and your family.
And I'm one of those people, I don't sit around and do nothing well. So I'm always trying to learn more. I really am. And I want to learn more. So in that process, I've gotten to understand water over the years pretty well and what needs to be done and why you need to do the certain things that you need to do. And that's just sparked the nickname of Water Nerd from certain builders and certain customers.
And that's kind of me in the nutshell there.
Brad Herda (:So I've heard your elevator numerous times, right? I've heard it over lots of different things, but you just need to give it to our audience because it is rather humorous. have your two fingers at coffee there for a moment and then let us go with the, hi, I'm John Atlee. Give us the 30 seconds.
Steve Doyle (:That's awesome.
Steve Doyle (:you
John Atlee - Water Doctors (:wow.
Brad Herda (:water treatment. it's cause it's, good. It's hilarious.
John Atlee - Water Doctors (:So I'm John Atlee with Water Doctors. We are a full service water treatment company. can take care of everything from a hospital to a boat or do a house with teenagers in it. Doesn't matter to me. I can take care of it all. We excel at things like iron and making sure that you don't have smelly, dirty water coming into the house. We are known for our Kinetico products, which come from Newberry, Ohio, American made.
And if you're looking for the best drinking water that you can put in you, Kinetico carries the Kinetico K5, the number one reverse osmosis system on the market. That's who we are. I don't farm anything out. My plumbers are my plumbers. My team, if you look us up on Google, you're going to see all sorts of reviews. You're going to see that people love to call out our employees for the wonderful job that they do. And that makes me so proud for our team.
My lead plumber, who's in charge of our plumbing team, has now been with us for almost 19 years. Our operations manager has been with us now for over 19 years. I've been with us now for 15 years. Amber has been with us off and on for about 11 years. So we just, have a lot of people that want to stay with us.
Brad Herda (:So going through that side of it, talk us through as the business owner now, right? Cause it used to be that Bob had to do all the hiring. wasn't your own problem. It was not, now it becomes your problem on the hiring. Walk us through how those folks that have been there 19 years, 15, all those, all those tendered employees, how are you supporting them in bringing in folks that are younger, maybe more ambitious, maybe more technology ready.
Steve Doyle (:Now you hear?
John Atlee - Water Doctors (:Thank
John Atlee - Water Doctors (:Mm
Brad Herda (:How are you dealing with that? And what are you doing to be successful with that employee transition world?
John Atlee - Water Doctors (:Sure. So, when I first started as owner, we brought in a new plumber by the name of Andy. He had been in the plumbing world for about 10 years. He is mid -30s, we'll call it. But he was looking for a change. know, tattoos, little bigger gruffer.
kind of guy, but looking for that next opportunity that he could call home and needing a place to be able to be part of a family of. And so we brought him on in that scenario and a lot of the conversations with me for him was about how we act, what we do, why we do it differently, what he should expect.
out of it for his life. And we've been able to kind of excel at that for him. He and I get to have a bunch of fun conversations and as he has put it, he's gonna be a lifer for me until I tell him he can't be. So it's all about making sure that for the 30 some year old, we can give him the opportunities that he wants.
Brad Herda (:Sweet.
Steve Doyle (:That's awesome.
John Atlee - Water Doctors (:We're not there to take advantage of him, but we want to be able to give him the ability to excel where he wants to. He started off in just one part of the plumbing world for us, and he's really excelled. He now does full service installation service, and he's done some sales now over the last six months. And I can't tell you how proud we are of him.
Our newest plumber who has now been with us for just over a year. He is 23, 24, just got married. So a younger plumber, phenomenal work ethic, Yeah, yeah. Way, way out of my wheelhouse. But we gave him the opportunity of what he was looking for.
Brad Herda (:Cool.
Steve Doyle (:Mm -hmm.
Brad Herda (:That would be a Gen Z there, John, just in case you wanted to.
John Atlee - Water Doctors (:Our culture is very family first. We want to take care of our people. And so in what we do and how we do it, I think that shows quite well. And that's a little bit different. We have really worked hard to make sure that that culture is there. Comically, all of our employees are offered certain benefits for being with water doctors. One of them is once a month, we have a chiropractic team that comes in.
and does a 15 minute session with whoever wants to get that done with them. I will tell you my oldest plumber started off when the first day was coming, he comes up to me and goes, I don't want this, this isn't something I ever want, they're gonna crack my back and then it's just, I'm always gonna have to do it and there's nothing a part of this. Okay, it's okay. You don't have to have him crack your back, you don't have to do anything.
He's gonna check you out, give you some tools so that in your work day, you can think about lifting things correctly and how to move better. As the senior most person by age on our team, it's one of those pieces that we wanna make sure that he's not hurting himself and that he's gonna be around for as long as he wants to be. Funny, the second time that he...
that our chiropractor came back, that plumber comes up to me he goes, so can he come every week now? He is the first one to be there the mornings that the chiropractor comes in. He is the first one to get taken care of. He absolutely loves it. it's just, but that's a little thing that we're trying to do in different from our competitors to show that, we care about you.
Steve Doyle (:You
John Atlee - Water Doctors (:our team isn't paying for it, even the sales people can come in and get that chiropractic work done. We all, as we age, we get stiff or sore, we need that little bit of extra help in tweaking and whether you're 24 as our youngest or you're low 60s as our oldest, we need to be able to do those little bit of extra things and that's...
some of the stuff that we do differently.
Steve Doyle (:That's sweet. That's really cool.
Brad Herda (:sweet. You could tell him that if he wanted to go weekly, though, he could pay for it on his own. The opposite is right down the road. It's okay. You can go weekly. It's just not ours.
John Atlee - Water Doctors (:The chiropractor has pulled that multiple times. Yeah. Has he done that? No. He'd rather do it on my dime.
Brad Herda (:No, right, absolutely. Because he's a saver. He's a saver, John. He's from, he's 60 plus, he's, he's save everything, right?
Steve Doyle (:Right.
John Atlee - Water Doctors (:So.
John Atlee - Water Doctors (:Yep. He is. He 100 % does. So, yeah.
Steve Doyle (:So one of the questions I have for you, John, is with such an age gap, what have you noticed with your younger workers? Have they brought anything or made you have to think of things differently with your entire workforce that's older? how has that helped your business?
John Atlee - Water Doctors (:That's an interesting question. Yeah, so one of the things that the older plumbing manager and I talk about is a lot of times it's needing to be a father figure to some of those younger guys. A lot of, because of their age, their fathers weren't somebody who taught them traditional work ethics or
Brad Herda (:It's what we do here. are, it's like 60 minutes, John.
John Atlee - Water Doctors (:how to use certain tools or what to do in certain circumstances. So a lot of the times, in our weekly meetings, we're having the conversations of you need to be a father figure to him in this scenario. Talk to him that way instead of I'm your manager, you need to do this. It's much more of a make me proud, show me that you can do this this way.
Steve Doyle (:Mm -hmm.
Steve Doyle (:Mmm.
John Atlee - Water Doctors (:when you're having these troubles, did you try these scenarios? And if you've done that, then give me a call. I wanna help you. I want to make you succeed. And giving them that encouragement that way. We have found that maybe upper 30s to mid 20s, they need that, they want that, they crave that.
They don't always know that that's what they're looking for specifically, but I have found a lot of times if somebody has made themselves or gotten themselves into the trades, they're already comfortable doing stuff with their hands, they're already comfortable doing the work, but sometimes they still need that little extra father figure conversation. Sometimes it's no fun, but sometimes they need to hear that.
And usually we hear a day or two later, and that is what I needed to hear. Thank you, I'm sorry, we'll try harder, we'll do better. And it comes across in a, not in a you're in trouble way, it really comes across, make me proud. And that seems to have changed the way some of the groups talk to each other.
Now, don't get me wrong, my senior tech and myself, Boomer, Exer, we like to go out!
Steve Doyle (:Yeah.
John Atlee - Water Doctors (:I'm not saying that he said something to me last week as I was carrying in cases of refreshments for them that just ticked me off and I took them and I chucked them off my shoulder. God damn it, that's not what I did nor what I said. And he immediately defended himself and I defended myself and five minutes later we were fine but.
Steve Doyle (:Hehehehehe
Steve Doyle (:Yup.
John Atlee - Water Doctors (:With the younger generation, that is definitely how we have been trying to make it much more of that family, much more of that, hey, we want you to succeed and we want those warm fuzzy feelings for you. It's not always gonna happen, but trying to have a conversation that way has been better. So, yeah.
Steve Doyle (:That's cool. That's really cool. And how, you were to ask that your younger generation, if you were to ask them how that makes them feel, if you will, or do they appreciate that, what do you think they would say?
John Atlee - Water Doctors (:most of them, most of the time I would, I would say that their reaction because they've come back to me has been very positive. they, they want to succeed. want to, they want to know what they can do to help themselves succeed. And I find a lot of times in business were because of our generation, we were just, Hey, do this. And then
whatever else needs to be done. But for them, they hear do this and if there's other stuff, people will tell you what to do. So then they sit there and they wait.
Steve Doyle (:Mm. Yep.
John Atlee - Water Doctors (:Nobody told me to do anything else. I don't know what else needs to be done. So helping them and helping push for that to give them that, that, we want you to succeed. We want you to grow and here's, you know, look for these different things and then help here and help there and check with these people to make sure that the projects are on time and are being done. What else needs to be done correctly? Giving them those.
task -orientated directions has been helpful.
Brad Herda (:Yeah, you got to retrain their brain because their life has been scheduled since age five, essentially, and there hasn't been the need to think beyond what I have to do right now. As a delegate for the National Association of Home Builders, you know, you're you're chairing a subcommittee, you're doing some different things. What what are you seeing at a national level?
John Atlee - Water Doctors (:Yeah.
Brad Herda (:from a generational and leadership perspective or change of industry or what can we look forward to here in the next three to five years potentially in that either workforce development or leadership changes or the opportunity to be able to say, yes, we are welcoming young people in. What are you seeing in a national?
John Atlee - Water Doctors (:Nationally, there are some really, really interesting programs. Iowa kind of has spearheaded a couple of these for getting people into the trades and getting them educated, whether they are still in high school or into college or beyond, getting them back into the trades. And there's a couple of national programs that are really pushing the development of these courses.
and these training centers across the United States. I'd love to say, know, everything is, know, rainbows and unicorns in the future, it's not. The hardest part, and for a lot of people who are in the trades, we know this, for every five people leaving, there's two people entering currently. We need, we need, need growth in the trades. Over the last,
Steve Doyle (:Mm -hmm.
John Atlee - Water Doctors (:five to seven years, we are starting to see high schools get involved with the technical colleges more and getting students to look at them a little bit more. But the biggest problem is we have a generation that's having kids right now that they were told, hey, you had to go to college. So you went to school, you had to go to college. Once you were done with college, maybe a master's or get into a career. But if you went to a tech school, you were
you know, and pardon, you were a reject of, you know, this scenario. It was something that wasn't pushed upon for us. It was something that wasn't, you know, something that wasn't wanted. So, you know, were a troublesome kid. Well, let's push you to the trades. No, some of the smartest people I know are in the trades.
Brad Herda (:correct.
John Atlee - Water Doctors (:They're phenomenal at it, but we had too many schools for too long that only cared about their graduation rate and going to college or university. And that stigma still needs to be broken. The good thing is we're seeing a lot, a lot, a lot of places across the United States that are working on making sure that stigma is going away. It's not perfect.
We need to do more and we need our local schools to do more with that too. There's a trades association here in the greater Milwaukee area that's working with youths to be able to get them involved. The WCTC in Waukesha County does a great job both with the high schoolers and with students that are trying to get into the trades.
Those are good things, but we're still fighting a five to two ratio. For every five people that retire, two take their place. And that's a hard thing. What was that? Unfortunately, it is just math, but it's math that we need to fix, really need to fix. And then, there's other national things that need to be done.
Steve Doyle (:Mm -hmm.
Brad Herda (:Correct.
Steve Doyle (:Yep. Yep.
Brad Herda (:It's math. It's just math.
John Atlee - Water Doctors (:to fix the home building industry as a whole, but that's a little different scenario.
Brad Herda (:So as a, as a proud business owner in the clean plumbing world, somebody wants to get ahold of you either for your products or services or just to talk to you about how to get into the industry or somebody that might be looking to get into your space in a different part of the country. How do they find you? Where do they connect with you? How do they find John Atlee, the talkative sales guy?
John Atlee - Water Doctors (:So our website is h2odoktors .com. That's h2o, not zero, doctors .com. Our phone number here in Waukesha, 262 -549 -7733. My team will answer the phone, and if it's somebody who is trying to get in touch with me, they'll get you right on over to me. We've got a great team there.
If you have just some general questions, a lot of times Bob in the office, by the way, his nickname is Boo Boo. He's been there for 19 years. Customers walk in, hey Boo Boo. He is a great resource also. Yeah, that's his nickname. He's got a big sign in his office that says Bob Boo Boo Moss. So yeah.
Steve Doyle (:awesome.
Steve Doyle (:That's awesome. That's right.
Brad Herda (:Okay Yogi.
Steve Doyle (:That's awesome. That's awesome.
John Atlee - Water Doctors (:Yeah.
Brad Herda (:Yogi Bear reference there, folks, for those that are old enough.
John Atlee - Water Doctors (:We at one point in time had five Bobs working for our massive company of, at that time there was 10 people in the organization. So yeah.
Steve Doyle (:That's awesome. That's great.
Brad Herda (:Perfect. That's awesome. John, thank you so much for sharing your knowledge and wisdom with our audience today. We greatly appreciate it.
John Atlee - Water Doctors (:Yes.
Brad Herda (:share at some point and we will get you back on to to share some of the finer points of your coffee likings and all the other fun stuff that you like to do as well. He reported! What are you talking about?
Steve Doyle (:That's not gone yet. He had to read. I was like,
John Atlee - Water Doctors (:Who says I haven't poured more? You've seen me look down a couple of times to do stuff. Who says that there hasn't been a refill going on? I mean, it's good coffee.
Steve Doyle (:I don't know. I'm like
Brad Herda (:Alright, show everybody your coffee. Just put it up.
Steve Doyle (:Yeah.
John Atlee - Water Doctors (:There's my coffee today. Highland Park Cast Strength Number 2. Very good coffee today. It's been a quite enjoyable piece and at some point in time we should do a spirits conversation. I will do that.
Brad Herda (:Spirited Halloween's maybe you can this for Halloween
Steve Doyle (:Ooh, the spirit.
John Atlee - Water Doctors (:Yep, we could. We can do it from the tasting room at my house. Yeah. Absolutely.
Steve Doyle (:Spirited
Brad Herda (:There you go. There you go. Steve might have to the remote set, Steve, come the end of the month.
Steve Doyle (:I may be able to make that work.
John Atlee - Water Doctors (:is like, we can do that. I can get you what you need downstairs in the tasting room. It was just redone. So it's all set up. We could have a show from the tasting room.
Steve Doyle (:Hmm.
Brad Herda (:Don't tease us with a good time like.
Steve Doyle (:tease us with a good time.
John Atlee - Water Doctors (:Brad, you know how to get a hold of me.
Brad Herda (:I'm aware. I know exactly. will, Steve and I'll have to discuss this offline. So thank you, John, for being here today and sharing your knowledge and passion for what you do. And thank you for what you do for the industry and for the home building trades, as well as the home building association.
Steve Doyle (:Yes.
John Atlee - Water Doctors (:Thank you so much. Thank you guys for having me. Steve, Brad, have a glorious Friday.
Brad Herda (:We shall. Thanks.
Steve Doyle (:you do the same. Thanks.
John Atlee - Water Doctors (:I will.
